Core Concepts
Natural Language Processing (NLP)
The AI discipline that enables machines to understand and generate human language.
Natural Language Processing (NLP) is the branch of artificial intelligence focused on enabling computers to understand, interpret, and produce human language. In the context of website chat agents, NLP allows the system to parse visitor intent from free-form text — even with typos, slang, or ambiguous phrasing. Modern LLM-based chatbots have made NLP nearly invisible: the model handles it automatically without the developer needing to define intents or entities manually.