Sales & Marketing
Customer Acquisition Cost (CAC)
The total cost of acquiring one new paying customer.
Customer Acquisition Cost (CAC) is calculated by dividing total sales and marketing spend by the number of new customers acquired in a given period. AI chat agents reduce CAC in two ways: they convert more of your existing traffic without additional ad spend, and they automate lead qualification tasks that would otherwise require human SDR time. For agencies recommending Creobot to clients, reduced CAC is one of the clearest ROI arguments.
Related Terms
Lead Qualification
The process of determining whether a visitor matches your ideal customer profile.
Conversion Rate Optimisation (CRO)
The practice of increasing the percentage of visitors who take a desired action.
Demo Booking
Automating the scheduling of product demonstrations through a chat conversation.